Hi, I'm Daniela.

How I got here

I'm a UX designer and researcher studying Digital Media at the University of Houston, with a minor in Technology Leadership and Innovation Management. I combine user research with data to design digital experiences that work for people.

My path started in content and social media, where every post had to earn the attention of thousands of students. That taught me to measure what works, and to never stop asking why people tap one thing and skip another.

I'm drawn to projects where design decisions can be measured, tested and improved.

Where I've worked

• UX

  UX Design & Research Intern

  at UH UX Lab / Jan 2026 – Now

  Interviews with 10 users and usability analysis, turned into 3 rounds of data-driven improvements. Our SYRIOS usability study won first place at RedFest 2026.

• W

  Content & Audience Experience Manager

  at UH Wellness / May 2026 – Now

  Social campaigns for 8,800+ students; top posts reached 55.3K and 38.7K views, audience grew 10%.

• EC

  Digital Media Intern

  at Grupo Espacio Creativo / May 2026 – Now

  UI design for the Eagles Nest School website (89% accessibility score) and campaign assets for Dimasa Ford.

• GV

  Media Coordinator Intern

  at Grupo Videas / Jun – Aug 2025

  Led a brand and website redesign that grew traffic 50%.

• UH

  B.S. Digital Media

  at University of Houston / Graduating December 2027

  Minor in Technology Leadership & Innovation Management. Certified in Google UX Design Foundations and SEO Foundations.

What I bring

I sit where UX research, content and social media meet. I like understanding people first, then designing the screens and campaigns that get them to stop, click and come back.

Whether it's a usability test, a website redesign or a month of social content, I care about the same thing: design that looks good and is accessible to everyone.

• Usability testing
• User interviews
• SUS & research synthesis
• Persona development
• Accessibility
• UX/UI design
• Prototyping
• Figma
• Web design
• Content strategy
• Social campaigns
• SEO
• HTML/CSS

Spanish (native) · English (fluent)

Download my CV