FULLY
FUNDEDBecoming Fully Funded 2026 · brand guidelines
FUNDEDBecoming Fully Funded 2026 · brand guidelines
Becoming Fully Funded · 2026
A warm, handmade brand for a series about getting fully funded.
Becoming Fully Funded is a video and social series that follows the journey to a fully funded future. I created its brand guidelines: the title logos, palette, type system, doodles and templates for Instagram and LinkedIn, so every post feels like the same friendly, honest voice.
The idea
Serious goals, told like a friend would.
Deep green for trust, lilac and lime for energy, and handwritten accents so it never feels like a finance lecture.
01 · Titles
A title for every video.
A primary "Fully Funded" lockup and a short "BFF" mark, so viewers recognize the series from the first frame.
02 · Instagram
Highlights, posts and quotes that feel like one feed.
03 · LinkedIn
The same voice, dressed for work.
04 · Brand elements
Paper, grids, doodles and squiggles.
Small handmade details that make every template feel personal.
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