RedFest 2026 Winner
Grupo Videas · Diseño & Ingeniería
A brand that builds trust before the first brick.
Grupo Videas is an engineering and design firm in Honduras with more than 10 years in architecture, consulting, construction and electromechanical work. As their Media Coordinator Intern, I led a full rebrand, from a new logo to a complete style guide and website, and the brand style guide won 2nd place in Marketing & Branding at RedFest 2026.
Background
Great buildings, a brand that didn't show it.
Their work was modern and precise, but the identity didn't match. The firm needed a look as solid as the houses it builds.
How might we make a family engineering firm look as established as its work?
01 · The mark
A V and a house, joined into one symbol.
The V stands for Videas: precision, direction and vision. The house stands for what they build. Together they make the isotype.
02 · Color & type
Earthy, confident, and easy to read.
Terracotta, black and beige with olive and ochre accents, set in Helvetica and Helvetica Neue for a clean, timeless voice.
03 · The system
One logo, every context.
A full logotype, a version with the tagline, and light and dark variants, with rules for when to use each.
04 · In the world
From job-site signs to the website.
Signage, uniforms, stationery and a new website, all speaking the same language.
05 · Social
Showing the work, not just the logo.
Photos of finished homes, framed with the new brand for their Instagram.
Results
A brand as solid as the houses it builds.
Contact
Let's Work Together!
Currently open to work together
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