HUE Studio · class project
A social strategy for a fashion brand, from interviews to posts.
For DIGM 2357, our group built a full client brief for HUE Studio, a fashion and styling brand: we interviewed people, turned the data into personas, mapped a marketing workflow and content calendar, and designed posts for Instagram, YouTube, TikTok and Pinterest.
The deck
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01 · Research
We started by listening.
Interview questions about shopping habits and social media, organized in Miro and Excel.
02 · Personas
Data turned into people.
03 · Strategy
A workflow, a calendar and a plan for each platform.
04 · Mockups
Posts designed for how each platform is used.
Outfit ratings and drops on Instagram, hauls on YouTube, OOTDs on TikTok and style boards on Pinterest.
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