WELL
NESS
VOICES@wellnessuh · student influencer program

+wellnessuh≡

Tea Tuesday

Influencers

WellFest

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UH Wellness · Wellness Voices

Turning students into the voice of campus wellness.

UH Wellness had great content, but it mostly reached students who already followed. So we launched Wellness Voices, the department's first student influencer program. I worked on it end to end: outreach, all of the branding, the launch event and approving every video before it goes live.

Scope: Influencer marketing
Creator outreach
Program branding
Content approval
Event planning
Role: Content & Audience Experience Manager
Team: Ty Timlet (supervisor)
Misha Hassann

Background

Wellness content was only reaching people who already cared.

Students scroll past anything that looks like an announcement. The same message lands differently when a classmate says it.

How might we make wellness content feel like it came from a friend, not a department?

Branding · 01 The invitation

Invites made for one person, not a sign-up form.

Every creator got a sealed invite with their name on it. Six said yes, with 22.6K followers between them.

Invite: Hello Kayla, we saved you a spot

Branding · 02 Welcome carousel

Introducing each creator to our audience.

A polaroid-style Instagram carousel with a slide for every Wellness Voice. Swipe through it.

Branding · 03 The booklet

A program booklet and content playbook.

Everything a creator needs: our mission, the five influencer roles, what to post and what they'll create. Flip through it.

Booklet cover: You're invited to join our Influencer Program

Branding · 04 Badges

An identity worth wearing.

Personalized lanyards made every creator official from day one.

Launch event

Welcoming the first creators in person.

Before anyone posted, I helped plan a preview event and welcomed each creator at the door. A list of names turned into a team.

The Wellness Voices creators together at the launch event

A creator holding their influencer lanyard

Content playbook page explaining the takeover cover and regular content

Examples of takeover and day-in-the-life videos

Approvals

Every video reviewed before it goes live.

Creators film in their own voice. I check each video against the playbook so it stays on brand and on message.

Creator films
I review
Feedback
Posted

In planning

WellFest

Now I'm planning and creating the content for WellFest.

UH Wellness's biggest event of the semester, coming to Butler Plaza. I'm helping plan the event and creating its promotion, with brands and our creators joining in.